Market Research

Overview

Market Research is a skill for entrepreneurs and product managers to conduct thorough market research, competitor analysis, and customer validation. It provides practical frameworks and free data sources to help you size markets, analyze competitors, and validate opportunities.

Key Features

• Conduct market sizing using bottom-up, top-down, and comparable methods
• Analyze competitors using frameworks for mapping the landscape, mining reviews, tracking signals, and assessing moats
• Validate customer needs using Jobs-to-be-Done or Mom Test frameworks
• Avoid common traps like confirmation bias, survivorship bias, outdated sources, and vanity metrics

How It Works

This skill guides you through the process of market research, competitor analysis, and customer validation. It provides you with practical frameworks and free data sources to help you make informed decisions.

Use Cases

• Conduct market research for a new product or service
• Analyze competitors in a specific market
• Validate customer needs before building a product or service
• Avoid common pitfalls in market research and competitor analysis